Yahoo! today announced the start of the (yet another) latest strategy to disrupt Google: Build Your Own Search Service (BOSS). Ok, the idea is neat, Yahoo would allow you to use their underlying technology and are hoping for the long tail effect to increase dramaticaly the revenue ads. The long tail, The long tail, The long tail. This is the strategy that is shaping the internet!

Neat idea, I wonder about it is going to pick up. Google please buy Yahoo! before they get ruined from Microsoft.